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| Cotterill, Ronald W.; Putsis, William P., Jr.; Dhar, Ravi. |
| In contrast to single-equation cross-sectional studies of private label share, developing a complete understanding of the nature of the competitive interaction between national brands and private labels requires an understanding of the determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and price for private labels and national brands. From the empirical results, two measures of market response are derived. The unilateral demand elasticity measures the pure own demand response, while the residual (or total) elasticity also captures the impact of competitive price reaction (Baker and Bresnahan 1985). When taken together, these provide important strategic insights into the pricing... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Competition; Competitive strategy; Private labels; Pricing; Demand and Price Analysis. |
| Ano: 1999 |
URL: http://purl.umn.edu/25177 |
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| Putsis, William P., Jr.. |
| This paper provides an overview of recent research on estimating competitive interaction in food product categories. In particular, the focus of this review is on research using scanner data conducted at the disaggregate (e.g., store, chain or local market) level, including empirical studies of vertical (i.e., within-channel) conduct. Studies addressing the competitive interaction on price, as well as non-price variables (e.g., in-store display and feature advertising) are considered. The author first describes the methodologies available for measuring the competitive interaction between firms and then briefly summarizes recent empirical developments. Given the complexity of the interactions that take place in practice, it is argued that much of the... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Competition; Competitive strategy; Channel behavior; Agribusiness; Demand and Price Analysis; Industrial Organization. |
| Ano: 1998 |
URL: http://purl.umn.edu/25221 |
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| Cotterill, Ronald W.; Dhar, Ravi; Putsis, William P., Jr.. |
| Recent research in marketing has focused on cross-category variation in the market share of private label products, while recent work in the economics and industrial organization literature has focused on the determinants of firm price setting behavior. In this paper, the authors develop a framework for estimating market share and price reaction equations simultaneously in an attempt to understand the nature of competitive interaction in the market for private label and branded grocery products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More specifically, the authors... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Private labels; Pricing; Competitive strategy; Promotion; Demand and Price Analysis; Marketing. |
| Ano: 1996 |
URL: http://purl.umn.edu/25191 |
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| Putsis, William P., Jr.; Cotterill, Ronald W.. |
| Focusing on the interaction between national brands and private labels, this paper has two main empirical contributions: i) a simultaneous system of demand (share), price and expenditure equations is estimated, and ii) differences in the structure of the local geographic market are incorporated into the analysis. The former represents an important step in understanding the complete nature of private label and national brand interaction, while the latter is important for understanding the impact of the local retail environment on market behavior. IRI scanner data from 1991 and 1992 are used to estimate the three-equation system across 135 food product categories and 59 geographic markets. The results suggest that concentration at both the manufacturer and... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Competition; Private labels; Industrial organization; Demand and Price Analysis; Industrial Organization; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/25166 |
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| Cotterill, Ronald W.; Putsis, William P., Jr.. |
| Formulating theoretical models inevitably requires various simplifications that assist in making analysis tractable and that facilitate deriving closed form solutions. While the strategic insights gained from theoretical models of market phenomena are often quite valuable, testing the theoretical assumptions made in these models can aid in assessing the broader applicability of the conclusions drawn. This is particularly true in the channels area, where the focus of research to date has largely been theoretical in nature. In an initial attempt to examine some of the assumptions made in previous theoretical research (e.g., Jeuland and Shugan 1983, McGuire and Staelin 1983, Choi 1991, Raju, Sethuraman and Dhar 1995), we focus on a limited set of issues.... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Pricing; Channels; Private labels; Competitive strategy; Demand and Price Analysis; Industrial Organization. |
| Ano: 1998 |
URL: http://purl.umn.edu/25211 |
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